Paris Baguettes in Seoul

How to read this map

Paris Baguette is useful because it is boring. It is ordinary, standardized, and everywhere — which makes it a good street-level signal for where chain retail has become part of the neighborhood's default texture. Korean commercial-gentrification research does not identify Paris Baguette specifically, but it does treat franchise penetration and chain-store composition as signs of later-stage neighborhood change (KRIHS 2019; Lee/Lim/Lee 2018).

This map combines PB store locations, 자치구-level land-price tiers, and 법정동-level commerce mix. Click a label for the local read. Treat the dots as saturation, not destiny.

Sources

PB

paris.co.kr · 620 stores · scraped 2026-05-10

PC

pariscroissant.co.kr · 18 stores · SPC's premium retail brand (not the corporate parent)

land

서울 개별공시지가 2024 (officially disclosed land price) · median ₩/m² per 자치구 · quintile-binned · 2014/2023/2024 for YoY + 10-yr trajectory

street

소상공인 상가정보 2026-Q1 · 업종 shares · heuristic 상권 tag (v2 splits 디자인 + 산업 from 기타)